Free 10-minute self-audit

Website conversion leak checklist.

Run one real visitor path from click to confirmation. Mark only what you personally verify. A broken check is a repair candidate; an assumption is not evidence.

Print or save a clean PDF with Command/Ctrl + P.

01

Primary action

  • Open the homepage in a private window and identify the single most important action within five seconds.
  • Click every primary CTA and confirm it reaches the promised destination without a dead end or surprise login wall.
  • Repeat the path at a narrow mobile width and confirm the CTA remains visible and tappable.

02

Lead and signup path

  • Submit each public lead form with a safe test address and confirm a visible success state.
  • Verify required fields, validation errors, confirmation email, and the destination mailbox or CRM record.
  • For plan-specific signup, confirm the selected plan and price survive every handoff.

03

Checkout and trust

  • Confirm the price, billing interval, refund terms, and next step agree before and during checkout.
  • Open Terms, Privacy, support, and refund links from the decision page; none should be missing or point to a placeholder.
  • Exercise success and cancel paths without charging a card and confirm buyers can recover if they leave checkout.

04

Mobile and performance

  • Test the conversion path on a real phone or device emulator with no horizontal scrolling or covered controls.
  • Reload on a throttled connection and confirm the main action works before nonessential media finishes.
  • Check for layout shifts, unreadable contrast, clipped copy, and JavaScript errors on conversion pages.

05

Measurement and recovery

  • Confirm analytics records the primary action once, not zero times or twice.
  • Verify campaign parameters survive redirects and appear in the destination system when attribution matters.
  • Write one acceptance check and one rollback step before changing production.

Found a reproducible failure?

Fix one verified leak, not fifteen guesses.

The $149 Rescue covers one pre-agreed production fix, mobile and desktop verification, before-and-after evidence, rollback notes, and a 7-day fix warranty.