01
Click
Score: ___ / 3
- The primary action is obvious within five seconds.
- Every primary CTA reaches the destination it promises.
- The primary CTA works at a 390px mobile width.
Printable 15-point self-audit
Website revenue leak scorecard.
Give one point only when you personally verify the check on the live path. A failed check is evidence. An untested check is not a pass.
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02
Complete
Score: ___ / 3
- A lead, booking, signup, or checkout can be completed without a dead end.
- Required fields and errors are clear before submission.
- A visible success state confirms the action completed.
03
Trust
Score: ___ / 3
- Price, billing terms, scope, and next step agree at the decision point.
- Terms, Privacy, support, and refund links open working pages.
- No placeholder copy, broken proof section, or visible production warning appears.
04
Measure
Score: ___ / 3
- The primary action records exactly one analytics event.
- Campaign parameters survive redirects when attribution matters.
- The destination mailbox, CRM, or order record receives the submission.
05
Recover
Score: ___ / 3
- A buyer can safely return after canceling or leaving checkout.
- The smallest repair has a written acceptance check.
- The repair has a tested rollback step before production changes.
Total
___ / 15
13–15
Monitor
The tested path is coherent. Recheck after meaningful site changes.
9–12
Repair
Prioritize the first failed high-intent check and verify it end to end.
0–8
Stop the leak
Do not add traffic until the core path and confirmation state work.
Found one failed check?
Get the exact path reproduced before paying.
Send the public URL and failed check for a free reproduction note, or reserve one bounded production repair for $149.